Podcasting Q&A

How to write podcast show notes

August 24, 2020 Buzzsprout
Podcasting Q&A
How to write podcast show notes
Chapters
00:00:15
"What is the value of show notes?"
00:00:59
#1. Make them easy to read
00:01:28
#2. Don't write a book
00:01:45
#3. Create an episode webpage
Podcasting Q&A
How to write podcast show notes
Aug 24, 2020
Buzzsprout

Kwame from the Negotiate Anything Podcast asks, "What is the value of show notes?"

TL;DR
Good show notes allow you to highlight important information for your podcast listeners, link to relevant information, and help your audience take action on the things you discuss.

So in this episode, we'll discuss how to write good show notes for your podcast episodes.

#1. Make them easy to read

People tend to skim through podcast show notes, so make them easy to scan. Include bullet points and write in short paragraphs so that it's easier for your listeners to find what they're looking for.

You can also organize your show notes into different sections. An example would be splitting them up into a summary of the episode, links to resources mentioned in the episode, and specific calls to action you want your listeners to take.

#2. Don't write a book


When it comes to show notes, less is more. Include the main points, quick links to additional resources, and your calls to action, but don't write any more than you need to.

#3. Create an episode webpage

This is where you put EVERYTHING. Including (but not limited to) an embed player for people to listen, show notes, full word-for-word transcript, and a picture of your guest.

Creating an episode webpage (whether it's on your own custom website or on Buzzsprout's podcast websites) will help search engines like Google quickly find your podcast, categorize it, and start showing it to new listeners.

This will help search engines like Google quickly find your podcast episode, categorize it, and start showing it to new listeners

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

Review Podcasting Q&A in Podchaser to let us know what you think of the show.

Show Notes Transcript Chapter Markers

Kwame from the Negotiate Anything Podcast asks, "What is the value of show notes?"

TL;DR
Good show notes allow you to highlight important information for your podcast listeners, link to relevant information, and help your audience take action on the things you discuss.

So in this episode, we'll discuss how to write good show notes for your podcast episodes.

#1. Make them easy to read

People tend to skim through podcast show notes, so make them easy to scan. Include bullet points and write in short paragraphs so that it's easier for your listeners to find what they're looking for.

You can also organize your show notes into different sections. An example would be splitting them up into a summary of the episode, links to resources mentioned in the episode, and specific calls to action you want your listeners to take.

#2. Don't write a book


When it comes to show notes, less is more. Include the main points, quick links to additional resources, and your calls to action, but don't write any more than you need to.

#3. Create an episode webpage

This is where you put EVERYTHING. Including (but not limited to) an embed player for people to listen, show notes, full word-for-word transcript, and a picture of your guest.

Creating an episode webpage (whether it's on your own custom website or on Buzzsprout's podcast websites) will help search engines like Google quickly find your podcast, categorize it, and start showing it to new listeners.

This will help search engines like Google quickly find your podcast episode, categorize it, and start showing it to new listeners

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

Review Podcasting Q&A in Podchaser to let us know what you think of the show.

Gilon :

In today's episode, you'll learn the best approach for writing podcast show notes. Welcome to Podcasting Q&A, where you learn the best tips and strategies to launch, grow and monetize your show. This week's question comes from Kwame.

Kwame :

Hi, my name is Kwame Christian, I am the director of the American negotiation Institute and the host of the world's top ranked negotiation podcast called negotiate anything. What is the value of show notes? So a lot of podcasters do show notes. A lot of podcasters don't. I have never done show notes and had been thinking about starting to do it. But I want to know, in your opinion, what is the value of doing shownotes?

Gilon :

Thank you so much for your question. Kwame, good show notes allow you to highlight important information for your podcast listeners link to relevant information and help your audience take action on important information that you've discussed. So in this episode, we'll discuss how to write good show notes for your podcast episode. Tip number one, make them easy to read. People tend to scan show notes, so you want to make them easily scannable. You can do this by using bullet points or organizing your podcast show notes into little baby paragraphs that are very easy to peruse. The other thing that you can do is organize them into subsections. So you can have a summary section you could have a link section, you can also make use of a call to action section where you link all the places where you're on social media and websites and things of that nature. Tip number two, don't write a book. Less is more when it comes to show notes. You want to include the highlights relevant information links, your call to action and move on. The idea is that someone should be able to read your show notes in 10 seconds or less and get all the information that they need. Tip number three, create an episode web page. This is where you put everything if show notes or like an appetizer. The episode webpage is the main course. This is where you can put the embed player This is where we put the full transcript all the links in the world that came from your episode as well as a picture of your guests. The episode web page is where we place all of it. This will help search engines like Google. quickly find your episode, categorize it and start pushing it out to new listeners. So whether you have a custom website through something like WordPress, or you use Buzzsprout podcast website, this is where you separate yourself out from the pack. Thanks for sending us your question, Kwame. If you have a question that you would like us to answer on a future episode of the show, just head over to speakpipe.com/Buzzsprout or click the link in the show notes and leave us a brief audio message. Make sure to subscribe to the Buzzsprout YouTube channel or to the Podcasting Q&A podcast in your favorite app to get new episodes in your feet every week. That's it for today. Thank you for listening and as always keep podcasting

"What is the value of show notes?"
#1. Make them easy to read
#2. Don't write a book
#3. Create an episode webpage