Podcasting Q&A

How to pull off a "podcast episode swap" to grow your audience

January 13, 2020 Buzzsprout
Podcasting Q&A
How to pull off a "podcast episode swap" to grow your audience
Chapters
Podcasting Q&A
How to pull off a "podcast episode swap" to grow your audience
Jan 13, 2020
Buzzsprout

Today on 5 Minute Mondays, we’ll dive into a relatively untapped marketing strategy that could pay big dividends for your podcast.

Learn more about how to do a podcast episode swap.

Fill out this short questionnaire to submit a question or topic for a future episode.

Need some help with your podcast? Join the Buzzsprout Podcast Community on Facebook to get the help you need from podcasters just like you.

Show Notes Transcript

Today on 5 Minute Mondays, we’ll dive into a relatively untapped marketing strategy that could pay big dividends for your podcast.

Learn more about how to do a podcast episode swap.

Fill out this short questionnaire to submit a question or topic for a future episode.

Need some help with your podcast? Join the Buzzsprout Podcast Community on Facebook to get the help you need from podcasters just like you.

speaker 0:   0:00
today on five minute Mondays will dive into a relatively untapped marketing strategy that could pay big dividends for your podcast. Welcome the five minute Mondays, where we bring in the best tips in strategies for building your podcast in five minutes or less. So if you're new here, consider subscribing. Now I am always on the hunt for new marketing strategies. Little tactics. Things thatyou conduce you to help grow your audience. Expose your your podcast, your show to new listeners that are on the hunt for exactly what you have to offer. Because as wonderful as it would be for the old adage, if you build it, they will come to be true. In the world of podcasting, it simply isn't. Just because you have an amazing podcast does not mean that people will necessarily find it. So that's why marketing is such an important piece of building a podcast. And so today we're gonna talk about how to execute a podcast episode swap, and we're just gonna do a very high level overview of this concept. But I will link an article in the show notes for this episode that does a really good deep dive on how to exactly execute a great podcast episode swap. But you might be asking yourself, What is a podcast episode swap? We'll simply, that is where you and another podcast swap episodes. So if you have a business podcast and you find another business podcast where you feel like, okay, our audience is kind of overlap, then you can publish one of your podcast episodes in their feed. And then they would publish one of their podcast episodes in your feet. And what that allows you to do is to get really great exposure to a similar audience to similar listeners that will probably be interested in your podcast as well. Now there are certainly some some best practices for how to pull this off effectively, because you certainly don't want to turn people off or do a bait and switch where they show up to listen to your new episode, and it turns out it's not it's not you. So how do you actually execute this podcast episodes fought one of the best practices. Well, number one. You want to make sure that the podcast that you choose to swap with is a good fit, and that means that there is overlap in the interests of your audience and in your subject matter. So if you have a podcast about Star Wars, for instance, you don't want to do an episode swap with a Harry Potter podcast. Even though they're like both about pop culture things. The fandom of each of those don't necessarily overlap in the way that it would if you found another Star Wars podcast that you could swap with. So you want to make sure that whoever you're swapping with that a good portion of their audience will be interested in your episode. You also want to make sure that it's a podcast that you would recommend. So the best way to execute this is when you bring that episode into your feed. You spend one of two minutes talking about why it's a good podcast, why your listeners should consider subscribing to the other person's podcast on what they're gonna get out of it, and then why you chose the episode that you did to put into your podcast feed. So you want to go through and finds the episode that you think best embodies not only what the other person's podcast about what will you think we'll really resonate with your audience and you want them to do the same for you? The other thing you want to make sure you do is to not publish the other person's podcast episode on a day that you would normally publish one of your episodes. So let's say, for instance, that every Tuesday you put out a new podcast. Well, you wouldn't want to put the podcast episode swap on a Tuesday. You'd want to do it on a Friday when your listeners aren't necessarily expecting to hear from you. And it's just like a little bonus episode that they get to tune into, because again, you don't want them to feel that bait and switch of I was showing up to hear you, and now you're just substituting one of your episodes for somebody else. You don't want to do that. And then how do you make sure it's fair? Especially if each of your podcast during different places so maybe you're getting 500 downloads per episode? The other person's getting 2000 downloads per episode? How do you make sure that both of you, ah, benefit from this equally well, One thing you can do is do a download cap. And so each of you would agree that you know you would put that guest episode in your feed until you had a certain down Hope download threshold. So for that example, maybe each of you keep it in your feet until he hits 500 downloads. So you each get equal exposure to each other's audiences. Ah, and that way, even if you have different sized audiences, it could still be a really great thing for both of you. Try this out. Try it with one other podcast. You see if it works. If it does, consider implementing it as part of a marketing strategy. Well, that's it for today. Hit the subscribe button. If you're watching this on YouTube, or subscribe to the five minute Monday's podcast in your favorite app to squeeze even Maur podcast related content into your life. And if there's something that you want me to talk about on a future episode, you can click the link in the show notes to submit your question. Thanks for listening, and it always keep podcasting