Podcasting Q&A

How to promote a seasonal podcast

• Buzzsprout

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Nosa from the Culture Class Podcast asks, "How can I promote a seasonal podcast?"

TL;DR
It may seem like promoting a seasonal podcast is wildly different (or even more difficult) than promoting a show that publishes episodes regularly.

The good news is the best practices for marketing a weekly podcast can absolutely apply to seasonal podcasts, you just have to tweak them a little bit.

So in this episode, we'll share six tips on how you can promote a seasonal podcast.

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Sarah:

In today's episode, you'll learn how to promote a seasonal podcast. Welcome to Podcasting Q&A, where you learn the best tips and strategies to launch, grow and monetize your podcast. This week's question comes from Nosa.

Nosa:

Hi, my name is Nosa and I wanted to ask I'm producing 13 e isode seasonal podcast I'm g ing to publish later this s mmer and I've been racking my b ain on how to promote it. I h ve another podcast that's i terview base episodic. And I ve been doing that for two y ars, I noticed I took almost l ke 50 episodes for people to c me around to it. So I don't k ow. Do you guys have any idea o how to get as much listeners a you can? In a podcast that's j st been published for 13 w eks?

Sarah:

Thanks for your question. Nosa. Now it may seem like promoting a seasonal podcast is wildly different or even more difficult than promoting a show that publishes episodes regularly. The good news is the best practices that you probably already know on how to market a podcast that does publish regularly can absolutely apply to seasonal podcasts, you just got to tweak it a little bit. Here are some tips on how you can promote a seasonal podcast. Tip number one is to publish teaser or behind the scenes content. our listeners love this kind of stuff. They want to feel like that they're a part of your show. And publishing this kind of content gives you an excuse to keep in touch with them, even though you're not publishing new episodes. Tip number two is to guest on other podcasts. Now this is a best practice for any type of podcast whether you have a seasonal show, or you publish frequently. Now when guesting on other podcasts, you can do it at any time of the year. Whether you're in between seasons, or you're currently publishing episodes. Now what you would do a little bit differently is when you have your call to action at the end of your interview, is to be upfront about the fact that is a seasonal podcast and talk about a specific episode you would like to direct those listeners to and give them a compelling reason why they should listen to that particular episode. Tip number three is to promote your back catalogue. Now this tip is especially useful if you have evergreen topics. If you have an audio fiction podcast, or even if at the time that you're promoting your back catalogue, those topics are still relevant. So you just got to tweak the content a little bit. Maybe if you have Instagram big different images or pull up different quotes. Same thing with Twitter, Facebook, all of the other social media platforms. Tip number four is to promote it to your existing audience. No, no. So it sounds like you have a current podcast with a pretty active fan base. Now as long as your seasonal podcast relates to that show, it's perfectly fine to promote it there. Now for everyone else you could do the same. Maybe have an existing newsletter subscriber list or a social media platform with a lot of active followers. Your audience members want to support you and your amazing work, so why not give them a chance to do that? Tip number five is to sell your podcast in each episode. Now think of a TV series where at the beginning of each episode, they recap what happened in the episode before and the end of that episode, where they preview what happens in the next episode. Right the point of it is to either tease out content so that audience members want to keep watching for future episodes, or go to the back catalogue and watch previous episodes. Now one of the best practices for seasonal podcast is indicating what season your audience member is listening to Buzzsprout makes it really easy when you go to upload an episode. All you have to do is scroll down to the season and episode number field and enter the appropriate season number. So when your audience members, listen on the Buzzsprout website or Apple podcast, they'll know exactly what season they're listening to. Thanks for listening to Podcasting Q&A. If you have a question you would like for us to answer on a future episode of the show, head to speakpipe.com/Buzzsp out or click on the link in the show notes and leave a brief udio message Podcasting Q&A is available in both video and au io format. If you prefer video, please subscribe to the Buzzsp out YouTube channel. And if you d like audio Podcasting Q&A is available in all your favori e podcast apps. That's it for to ay. Thanks for listening and as always keep podcasting