Podcasting Q&A

Podcast Artwork: 7 Tips to Grab NEW Listeners with Your Cover Art

June 07, 2021 Buzzsprout
Podcasting Q&A
Podcast Artwork: 7 Tips to Grab NEW Listeners with Your Cover Art
Show Notes Transcript Chapter Markers

In Episode 03 of our Podcast Marketing Series, you'll learn the rules of podcast artwork design so that your podcast jumps off the screen and attracts new listeners.

Watch Travis walk through the new Buzzsprout + Canva artwork integration.

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

Review Podcasting Q&A in Podchaser or Apple Podcasts to let us know what you think of the show.

Sarah:

your podcast artwork is your listeners first impression of your show, it can mean the difference between attracting 1000s of listeners or turning them off because your artwork appears unprofessional. Now the good news is that it's more simple than ever to create artwork that piques your listeners curiosity and enticing them to listen to an episode, here's seven tips that you can consider to create artwork that stands out. Tip number one is to look at your competition. The idea here isn't to copy what others are doing is to merely look at what others are doing as inspiration for your own podcast artwork. So a great place to start looking is on Apple podcasts new and noteworthy section, or even the top 100 List of any podcast directory. As you're scrolling through the podcast artwork, think about ones that pique your interest. What makes you want to listen to those shows, just by looking at the artwork, make a note of any of the design elements, maybe it's the font, the way they use colors, or even the picture of the host smiling at you. All of these things are great things to note down to help you figure out how you should create your artwork. Tip number two is to keep it simple. Now it's really tempting to cram in all of the elements like your podcast title, the name of the hose, maybe even a tagline of what your show is about. Because you want to convey at a first glance what your show is about. Now the issue with that is that it can get too cluttered. And listeners looking at that artwork may be really confused at what it's about. And instead, we'll go to another show that has much simpler artwork and gives a better first impression. So instead of cramming everything in just consider a few elements that are well place that can pique your listeners curiosity, and convey what your show is about within a few seconds. Tip number three is to make sure the tone and the content is consistent within your podcast artwork. So for instance, if you have a comedy podcast, you might want to consider some fun clipart, some fun fonts and even some colors that really convey that light hearted tone of your comedy podcast. Whereas if you have a more serious show, you might want to have a picture of yourself some blocky fonts and a really simple layout. Tip number four is to choose a font that's easy to read. And that's large enough. In most cases, podcast listeners are scrolling through their smartphones as you're figuring out what new shows to listen to. So if the font is really difficult to read, or it's really hard to reach one, eight small listeners are going to be turned off because they don't understand what your show is about and then just move on to something else. Tip number five is to use high contrast in colors. The main benefit from doing this is that your artworks really crisp and clear. So the listener can figure out what your show is about and make a quick decision on whether or not to listen to your podcasts. Now good example of a high contrast in color is to use a purple background and then a bright yellow font. Whereas if you did something like a dark blue background with a light blue font that may blend a little bit too well together so it's not as crisp as the example with the purple background. Tip number six is to limit the amount of words on your podcast artwork. In most cases, your podcast name should be fine. Don't try to cram too much in like your tagline or even the hosts name. Again, if it's too cluttered, a listener will just scroll them by and move on to another show. The last tip it's a little technical, but no less important is to make sure your artwork is the right size. Now you don't want to go through the effort of creating an amazing podcast artwork submitted to podcast directories only to have it rejected. It's not good, right? So here are three things to keep in mind as you're creating your podcast artwork. Number one, it needs to be square number two, it needs to be 3000 by 3000 pixels. And number three, you need to save it as a JPEG or a PNG file. If you want to create new podcast artwork or refresh an existing one, the good news is that Buzzsprout makes it really easy now that they have an integration with Canva. All you have to do is to log into your Buzzsprout account. Click on podcast settings. Scroll all the way down to where your podcast artwork is and click design artwork with Canva. If you want to see Travis create podcast artwork using this integration in more detail, we'll leave a link to his video in the show notes. Thanks for listening to Podcasting Q&A. If you have a question you would like for us to answer on a future episode of the show at a speakpipe.com Buzzsprout or click on the link n the show notes and leave a bri f audio message Podcasting Q&A i available both video and audio format. If you prefer video please subscribe to the Buzzs rout YouTube channel. And if yo 'd like audio Podcasting Q&A i available in all your favor te podcast apps. That's it for t day. Thanks for listening and a always keep podcasting

Intro
#1. Get some ideas
#2. Keep it simple
#3. Capture your tone
#4. Font selection
#5. Contrasting colors
#6. Fewer words
#7. Size and dimensions
Create artwork with Canva