In Part 08 of our Podcast Marketing Series, you'll learn how to pitch yourself as a guest to other podcasters and gain exposure to more potential listeners.
Resources from Gloria Chou:
On today's episode, we're going to show you the secrets to getting on other people's podcasts. Welcome to Podcasting Q&A, where you learn the best tips and strategies to launch, grow and monetize your show. So we're talking about marketing strategies for growing your audience. And one of those things, one of those ways is to be a guest on someone else's podcast. Why is that valuable? There are two reasons it's valuable. The first is that you get access to an entire audience that you probably wouldn't have access to otherwise. The second is that you get to add value and bring value to a space. So that could be through connection or storytelling, it could be by providing answers or insight, it could be teaching the audience something new that they never learned before, and therefore gathering a following from this other audience that you didn't have before. So now let's talk nuts and bolts. How do you get on someone else's podcast? How do you pitch yourself give you a couple steps for how to pitch yourself to a potential podcast host. So one of the ways, logistically speaking to get on someone's radar, as far as being a podcast guest is to follow them on social media. So you want to follow the podcast if it's got a page, and then also follow the host. That way, you're getting up close and personal, you know what they're posting about, you're able to follow, you show basically that you're a fan, because you want to strike the right balance of a fan as well as a possible source of value as a contributor. So once you follow the podcast, and its hosts, engage with them, whenever they post something, interact with it, like comment, share it, maybe even to your audience, those are all ways that you show that you're invested in this podcast, that you're a fan of the content so that they know oh, this is a person that follows is a person that comments. And so when you make your ask, you're no stranger to the podcast. Next thing, reach out, send an email, direct message them, Hey, I love this content. This episode on X, Y and Z was amazing. I loved hearing about cats. That skill was so good. I was really curious if you'd ever thought about possibly talking about this data. The other it's something that I'm really a fan of I talk about it on my podcast, it'd be really cool. If some point we could get on the podcast together. That way you kind of pitch yourself, you show that you're a fan, you show that you're a possible source of value. And you give them the opportunity to say, hey, I'd love to have you on or to check out your stuff, and then invite you on to the podcast. So if you want to know what exactly to include in that direct message, or that email where you're pitching yourself, we've invited Gloria, who is a PR expert to tell you what needs to go into those messages so that you can land your dream guest spot on someone else's podcast. Gloria,Travis:
if someone wants to go on someone else's podcast, they have something they want to share. They want to connect with another podcast to try and grow their audience. What's the most effective way once they get that person's contact information to pitch themselves? And to get a confirmation to get a response? This is yes, I want you on my podcast,Gloria:
knowing how to have a value first conversation and give maybe three quick, actionable takeaways that's relevant to that podcasters audience that's going to allow you to break through to their inbox and not make it seem like you're just trying to leverage their audience.Travis:
And so what does that look like when you are composing a message, an email, you know, a direct message in Instagram? How do you lead with that? How do you how do you lead with those actionable things that give that gives that podcaster? Something to think about? And that can really make you stand out compared to all the other people that are trying to get on their show?Gloria:
Yeah, I think knowing your value add and your pitch is the most important skill ever, right? When you are a podcast or other people are pitching you. But you have to now do work and say, What is my value add. And so I have created a framework that I teach now to founders around the world called the CPR framework. And that framework puts everything you want to talk about into a strategic flow so that the other person knows exactly very quickly, what are the actionable takeaways or the insights? What are the things you want to share? So C stands for credibility. Now, don't go crazy on this. This is one sentence on why you are in a position to share whatever insight you're going to have. It could be as simple as I have the only podcast for female founders, founders who make you know, who are in this geography, or whatever it is, what is your unique perspective. So that's your credibility part. And then P stands for point of view. So that is your main I like threes. So that's three bullet points on where you think the industry is headed? What are the three big problems that people are having? What are the three big questions that people are struggling with the most? And then what you're hearing from your audience, and the last part of your pitch, which is the AR and CPR is relevance, and this is probably the most important part. This tells a podcast host, you're not just recycling a pitch from five years ago, you're saying this is why your audience need to hear this now. So think about is there any seasonality, right? If you are, maybe in a heavily regulated industry, like you're a psychotherapist, or if you're in finance, maybe there's some new policies coming out. Right? If you're a career coach, and you have a podcast on education, maybe it's something about graduation day, or the jobs report that comes out from the Department of Labor every month. So think about those things as you craft your pitch so that it's it's relevant and that it's precise, it's punchy, and you have one line of credibility in there. And again, don't add any crazy attachments. Don't add your media bio, because a lot of times, that's just going to go straight into the spam box.Gilon:
One last thing. Don't turn down invitations or opportunities to be a guest on other people's podcasts because it might seem too obscure, too small, they don't have a large following. Truly, you want to be able to work your way up so you can start small but the more that you get your voice out there, the more that people are able to hear you and will send you invites to maybe opportunities that are a little bit more appealing to you. The big thing is take the opportunities that come they're going to lead to greater opportunities in the future. Thanks for listening to Podcasting Q&A. If you have a question that you would like us to answer on a future episode of the show, just go to speakpipe.com/Buzzsprout or click the link in the show notes to leave us a brief audio message. Make sure you're subscribed to the Buzzsprout YouTube channel to watch future episodes of Podcasting Q&A, or subscribe to the podcast in your favorite podcast listening app. That's it for today. Thanks for listening and as always keep podcasting