Podcasting Q&A

How to measure podcast subscribers

August 30, 2021 Buzzsprout
Podcasting Q&A
How to measure podcast subscribers
Show Notes Transcript Chapter Markers

Felice from the Action Packed Travel podcast asks, "Is there any way of finding out how many subscribers my podcast has?"

TL;DR
Podcast directories like Apple Podcasts and Spotify have different ways of measuring subscribers. And, unfortunately, it's difficult to make sense of the data that available to podcast creators.

So in this episode, you'll learn about a few different places where you can look at your data, why it's not always accurate, and a better way to measure audience growth and engagement using the advanced stats you get with Buzzsprout.

Links from this episode:


Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

Review Podcasting Q&A in Podchaser or Apple Podcasts to let us know what you think of the show.

Sarah:

In today's episode, you'll learn if it's possible to find out how many podcast subscribers you have. Welcome to Podcasting Q&A, where you learn the best tips and strategies to launch grow and monetize your podcast. This week's question comes from Felice.

Felice:

Hi, this is Felice rom action packed travel in the UK. I love your great stats a d I look at them all the time. t's great knowing how many liste ers I have and how many count ies that soon, but I can't actu lly find out how many subscribe s I have how many regular listen rs? Is there any way of finding ut? Tha

Sarah:

Thanks for your question, Felice. Now, different podcast directories have different ways of measuring subscribers. And unfortunately, it's difficult if not impossible to figure out what those numbers are. The truth is, there's a better way to measure audience growth and engagement. So in this episode, I'm going to talk about a few different places where you can look at your data, why it's not always accurate, any better way to measure audience growth and engagement instead. Like I mentioned earlier, podcast directories have data, but it's not directly tied to subscribers. So it's really hard to tell whether those numbers are accurate or not take a look at Spotify, for example. Now their numbers are super inflated, and you only find out the number of followers you have not necessarily the people who have subscribed or even listened to your show. And if you don't believe me, take a look at the disparity between the number of followers you have, and the number of listens you have for each episode. And you'll see what I mean. Then we have Apple podcasts, which shows you the number of listeners and the number of engaged listeners. Now the number of listeners is how many people have listened to your show. And the number of engaged listeners is how long people listened to each episode. Again, not really helpful for understanding how many subscribers you have for your podcast. And then we have Google podcasts, like Spotify, their numbers are pretty inflated, they do show the number of subscribers that you have. But if you compare the number of subscribers to the number of listens you have for each episode, they don't really seem to match up. And that's just the data that you have access to. There are plenty more places where your listeners can listen to podcasts, but you're not privy to any of that information. And even if you do have access to the data, it's all really confusing. So instead of measuring the number of subscribers you have, you want to measure the number of downloads you have for your show. More specifically, you want to do so within a timeframe such as 730, or even 90 days. Doing that gives you a more accurate representation of how large your audience is for your show. Now, if you host with Buzzsprout, you should be able to find out those numbers by clicking on the stats tab. And you can even filter out the number of downloads you get within 730 or even 90 days. And if you want to find out how your podcast compares to other Buzzsprout podcasts, head to Buzzsprout Global stats page and check out how many downloads you need to be in the top 50% of podcasts. Thank you for listening to Podcasting Q&A. Now if you have a question you would like to submit for the show had to speakpipe.com/Buzzs rout and leave a brief audio message. Podcasting Q&A is avail ble both video and audio forma . If you'd like video, pleas subscribe to the Buzzs rout YouTube channel. And if yo 'd like audio Podcasting Q&A i available on all the place where you can listen to podca ts. Thanks for listening and a always keep podcasting

Intro
"Can you measure podcast subscribers?"
The problem with measuring subs
How to measure your audience