Travis
0:00
Today
on
five
minute
Monday
we'll
talk
about
a
Ninja
marketing
strategy
that's
really
effective
for
podcasters.
Welcome
to
five
minute
Monday.
We're
bringing
the
best
tips
and
strategies
for
building
your
podcast
in
five
minutes
or
less.
So
if
you're
new
here,
consider
subscribing.
Now
this
is
week
number
four
of
our
five
week
mini
series
focused
on
growing
your
podcast.
And
today
I'm
going
to
teach
you
the
second
best
method
for
getting
new
listeners
and
that
is
featuring
face
group
administrators.
Now
this
strategy
has
been
made
popular
by
Pat
Flynn,
who
is
a
phenomenal
instructor
and
has
a
great
reputation
in
the
podcasting
community
and
also
happens
to
have
a
great
relationship
with
us
at
Buzzsprout.
So
shout
out
to
pat
if
you're
listening
to
this.
And
what
I'm
going
to
describe
is
what
he
calls
his
Ninja
marketing
strategy.
So
what
you
do
is
in
the
Facebook
search
bar,
you
want
to
search
for
keywords
related
to
your
podcast.
And
so
if
you
have
a
running
podcast,
for
instance,
you
want
to
search
things
like
running
trail,
running,
road
races,
marathon,
et
cetera.
And
when
you
do
that,
you
will
find
a
number
of
Facebook
groups
connecting
people
around
their
passion
for
running.
Some
of
these
groups
have
a
couple
of
hundred
people,
others
have
thousands
or
tens
of
thousands
of
people,
and
in
each
Facebook
group
you
can
see
the
group
admins,
the
group
administrators,
and
those
are
the
people
that
I've
created
the
group
or
are
running
the
group
are
moderating
the
group
and
they
are
the
key,
most
influential
people
in
that
Facebook
group.
So
once
you
identify
several
groups
that
have
a
shared
interest
with
your
podcast,
where
the
people
in
that
Facebook
group
would
also
enjoy
listening
to
your
podcast,
then
you
want
to
reach
out
to
and
message
each
admin
and
pitch
them
to
be
a
guest
on
your
podcast,
right?
So
what's
you're
doing
is
you're
offering
them
free
exposure
for
their
Facebook
group,
free
publicity,
and
you're
making
them
feel
like
an
expert.
You
are
reinforcing
that
they
have
something
value
to
offer
their
community.
Now
there's
a
couple
of
different
ways
that
you
can
do
this.
You
can
either
conduct
a
full
interview
with
them.
If
you
feel
like
that
will
actually
turn
out
to
be
a
really
great
episode
for
your
audience
or
just
have
them
record.
A
quick
tip
that
you
can
feature
in
a
segment
of
an
upcoming
episode.
So
say
for
instance,
you
normally
do
an
interview
with
somebody
and
then
before
you
do
your
outro,
you
do
this
two
to
three
minute
segment
where
you
have
a
Facebook
administrator
from
one
of
these
groups
record
something
and
send
it
to
you
and
you
can
feature
that
as
like
a
quick
tip
segments.
Now
once
the
Facebook
administrator
says,
yes,
I
would
love
to
be
on
your
podcast
and
you
figure
out
the
details
of
how
you're
going
to
capture
their
audio,
whether
it's
an
interview
or
a
quick
tip
recording,
then
once
your
episode
goes
out,
you
want
to
send
them
the
link
to
the
episode
that
they're
featured
on
and
then
you
just
sit
back
and
enjoy
is
they
your
podcast
to
their
Facebook
group
of
hundreds
or
thousands
or
tens
of
thousands
of
potential
listeners.
And
remember,
these
are
groups
that
are
full
of
people
that
would
love
to
subscribe
by
the
way,
right?
Because
when
you
were
finding
these
groups
to
reach
out
to
these
admins,
you
did
your
job
and
made
sure
that
the
groups
would
be
full
of
people
that
would
love
your
podcast.
So
when
it
comes
to
finding
guests
that
will
promote
your
podcast,
Facebook
admins
are
a
low
hanging
fruits.
Now,
Pat
Flynn
has
a
great
blog
post
on
how
to
fully
utilize
the
strategy,
including
some
details
that
I
didn't
cover
here
on
the
podcast.
I
would
encourage
you
to
read
it.
I
went
ahead
and
left
the
link
in
the
show
notes
for
your
convenience.
Again,
highly
encourage
you
to
read
his
full
writeup
so
you
can
execute
the
strategy
effectively.
That
is
it
for
today.
If
you're
new
here,
hit
the
subscribe
button.
If
you're
watching
this
on
youtube
or
subscribe
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minute
Mondays
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app
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squeeze
even
more
podcast
related
content
into
your
life.
And
if
there's
something
you
want
me
to
talk
about
on
a
future
episode,
just
click
the
link
in
the
show
notes
to
submit
your
question.
Thanks
for
listening
and
as
always,
keep
podcasting.
